Privacy Policy

1. Introduction

True North Outdoor Services ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.booktruenorth.com (the "Site"), use our services, or otherwise interact with us. By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree with the practices described here, please do not use our Site.

2. Information We Collect

We may collect the following types of information:

Personal Information

• Full name
• Email address
• Phone number
• Property address (street, city, state, zip code)
• Preferred contact method
• Any additional information you provide in form messages

Automatically Collected Information

• IP address and approximate geographic location
• Browser type, version, and operating system
• Pages visited, time spent on pages, and navigation paths
• Referring website or source
• Device type and screen resolution

3. How We Collect Information

We collect information through the following methods:

• Contact Forms: When you submit a quote request or contact form on our Site, we collect the personal information you provide (name, email, phone, address, message, and preferred contact method).
• Cookies and Analytics: We use Google Analytics and similar tools to automatically collect usage data about how visitors interact with our Site. See Section 6 for details.
• Third-Party Services: Our contact forms are processed through Formspree, a third-party form handling service, which may collect submission metadata.
• Direct Communication: When you contact us by phone, email, or social media, we may collect information you voluntarily provide.

4. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide quotes for our lawn care and landscaping services
• To schedule and deliver the services you request
• To communicate with you about your account, appointments, or service updates
• To improve our website, services, and customer experience
• To analyze website traffic and usage patterns through aggregated, non-identifying data
• To comply with legal obligations and protect our rights
• To send occasional service-related communications (we do not send unsolicited marketing emails)

5. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

• Service Providers: We use trusted third-party services to operate our Site, including Formspree (form submissions), Google Analytics (website analytics), and Vercel (website hosting). These providers may process your data solely to perform services on our behalf.
• Legal Requirements: We may disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our business, your information may be transferred as part of that transaction. We will notify you of any such change.

6. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your browsing experience and gather analytical data.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site recognize your device and remember certain information about your visit.

How We Use Cookies

• Analytics Cookies: Google Analytics uses cookies to collect anonymous data about page views, session duration, traffic sources, and user behavior. This data is aggregated and does not personally identify you.
• Functional Cookies: Used to remember your preferences and improve site functionality.

Managing Cookies

You can control or disable cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a cookie is set. Please note that disabling cookies may affect certain features of our Site. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. While Minnesota does not currently have a comprehensive consumer privacy law equivalent to the California Consumer Privacy Act (CCPA), we believe in providing transparency and control to all users regardless of location.

Your Rights May Include

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You may request that we delete the personal information we have collected from you, subject to certain legal exceptions.
• Right to Opt-Out: We do not sell your personal information. If this practice ever changes, we will provide a clear opt-out mechanism.
• Right to Correction: You may request that we correct inaccurate personal information we maintain about you.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided in Section 11 below. We will respond to verified requests within 30 days. We may ask you to verify your identity before fulfilling your request.

8. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted through our Site
• Secure hosting through Vercel with enterprise-grade infrastructure
• Limited access to personal information on a need-to-know basis
• Regular review of our data collection and storage practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

9. Children's Privacy

Our Site and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information promptly. If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the information in Section 11.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: